OWS Analysis: Digg vs. Stumbleupon vs. Reddit

So I added some new features to OWS, which allow you to filter any results manually by any field you want (you have to enable obsessively excessive options). I then applied this to my recent traffic and found these interesting (though, not entirely surprising) results:









Not surprisingly, Digg and Reddit have almost no tail traffic, with only a really huge burst and then it dies out. Reddit has a lot smaller tail though. Stumbleupon however, doesn’t really have much of a burst, but provides a really long tail of traffic, which ends up superceding (over time) the amount of traffic from Digg or Reddit.

So whats the lesson here?

Because of its nature, I think Stumbleupon will continue to keep providing high-quality traffic for awhile. Not only that, but it also provides repeat visitors too. It should definitely be on your radar when advertising through social bookmarking sites, even though its often ignored.

While traffic is good, traffic from the right places is even better, and can provide more traffic over time. I’ll have to put a stumbleupon button on my blog posts here… hehe.

2 Responses to “OWS Analysis: Digg vs. Stumbleupon vs. Reddit”

  1. nitro2k01 says:

    I still haven’t installed it (Lazy me) but when seeing this post, I was thinking… What about a combined view, where you can view for example three domain in the same view, and each domain takes up the R, G or B colorspace. So for example digg could be represented by a R color value between 0 and 255. Just a crazy idea.

  2. Great stats and comparison!

    I enjoyed your post especially now that I am learning about social bookmarking. Keep it up! 🙂

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