Archive for the ‘Announcements’ Category

WMU Student Sells Virtual Billboards to Replace Car

Tuesday, August 22nd, 2006

Ok, I have a press release written up, which I am planning on sending to a number of news organizations tomorrow, with possibly some minor modifications. In any case, let me know what you think of it!


WMU Student Sells Virtual Billboards to Replace Car

Aug. 23, 2006

(KALAMAZOO, Mich.) An engineering student at Western Michigan University is using a non-traditional way to replace his broken car.

Dustin Spicuzza, 20, has launched in an effort to replace his car, which broke down in early July. “I visited a number of local car dealerships in July, and they all told me the same thing: You don’t have enough credit.”

He decided he needed to take a different approach. “I thought to myself, what would be entertaining and unique? Then it hit me – billboards on the Internet.”

The Web site took two weeks to complete. It features large advertisements in the form of billboards and airplanes moving along a highway. Visitors may also play a game that allows them to interact with the advertisements.

Customers can purchase one or more billboards for placement on the Web site, at $1 per virtual square foot. They remain on the site for at least five years.

Asked about a virtual square foot, he said, “I wanted to use a unique unit of measurement that people could readily relate to. It’s much easier than saying 10×10 pixels.”

According to Spicuzza, the traffic on the Web site has increased sharply in the last week. “It was getting a steady stream of 30 to 50 visitors per day, but now it’s around 100 and rising.”

The Virtual Roadside has sold two advertisements so far, one to his roommate’s parents. He remains upbeat. “I’ve received a lot of positive feedback from everyone who has seen the Web site, and I expect traffic to continue increasing.”

Selected for ‘Cool Pick of the Day’!

Sunday, August 20th, 2006

Check it out! The Virtual Roadside has been selected as the “Cool Pick of the Day” by! Thats pretty awesome if you ask me, thanks coolpick!

Now, not only is the site fun and unique, but its also getting a sizable amount of traffic too! If you’re thinking about advertising, now is a great time — think about it, the unique part of this site comes from the sales it generates, and makes people curious about it. So every ad that is sold adds value to the site, because it makes people more likely to stop and look at it. Together, we can make this really big!

Coming soon, going to add Google Checkout to my accepted payments. Stay posted for more news.

New game introduced!

Thursday, August 17th, 2006

Hey! I’m excited to announce the development of a new game for the main page (explosive fun)! Now, you can shoot at your favorite billboards and flying advertisements with paintballs, guns, rockets, and more! Its definitely a step up from before, check it out!

In other news, still keeping that steady stream of traffic… this weekend I am going to write up a press release and put it in the right hands, and see what happens! Also, I may have a potential buyer… we’ll see!

Blow stuff up!

Saturday, August 5th, 2006

I’ve been encouraged by the number of hits on the website so far! Looks like maybe my initial word-of-mouth campaign is working out. I’ve been too busy on school-related projects to do any real advertising, but I figure once I get a few advertisers, then I can get some newspapers to do articles about this site…

Anyways, I’ve added a feature where you can now blow the ads up if you click on the link ‘blow stuff up’. After you enable it, then anytime you click on one of the ads, then it blows up!¬†My roommate¬†has been spending WAY too much time trying to get a higher high score… hehe.

Coming soon — a way where you can upload your own images and use those as ads!